Privacy Policy

At 5050dating your privacy is taken seriously by us.

Last updated on November 21, 2018. This Privacy Policy is effective from 1 January, 2019 for all users. 

This Privacy Policy describes our policies on the collection, use and disclosure of information about you in connection with your use of our services, including those offered through our website, email and mobile applications (collectively, the ‘Service’).  The terms ‘we’, ‘us’, and ‘5050dating’ refer to fifty-fifty Ltd with it’s headquarters in Auckland, New Zealand. When you use the Service, you consent to the use and disclosure of information about you as described in this Privacy Policy.


Table of Contents

  1. How We Use Your Information
  2. Cookies
  3. Third Parties
  4. Controlling Your Personal Data
  5. Data Retention and Account Information
  6. Children
  7. Security
  8. Contact Information
  9. Modifications to this Policy    

1. How We Use Your Information

We may request and store information about you in connection with the Service, including any information you transmit to or through the Service. We use that information to provide the Service’s functionality, fulfil your requests and improve the Service’s quality, personalise your experience and track usage of the Service, provide customer support, message you, back up our systems, allow for disaster recovery, enhance the security of the Service and comply with legal obligations. Even when we do not retain such information, it still must be transmitted to our servers initially and stored long enough to process.

Please note:

a.  Account Information: If you create a 5050dating account, we may store and use the information you provide during that process, such as your first name, email address, suburb, Country, IP address and other information you may provide with your account, such as your gender and year of birth. We may publicly display your first name and your photo and or vlog you submit through the registration process as part of your account profile. You can modify some of the information associated with your account through your profile settings. If you believe that someone has created an unauthorised account depiction of you or your likeness you can contact us and request it be removed.

b.  Public Content: Your contributions to the Service are intended for public consumption and are therefore viewable by the public, including your photos, vlogs, profile but not your private messages. Your account profile e.g., first name, suburb, city, latest registrations, profile photos and vlogs, last online, who’s viewed my profile, favourites and your interests, who’s online, and the 5050 Verified Badge are also intended for public consumption. 

c. Communications:  When you register or use certain features, you are opting to receive messages from other Users and 5050dating. Messages you send or receive from other Users through the Service remain private, but may be stored in order to process and deliver them and in order to allow you to manage them. Messages between members are private and only accessible to yourself and your intended recipient. However, the 5050dating website reserves the right to edit/add/delete About Me information of any user that violates 5050dating Terms and Conditions.

d. Different Devices: You may access the Service through different devices (e.g.. mobile phone, tablet or desktop computer). 

e. Other Information: If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on 5050, we may collect such information into a file specific to you. This information will not be provided to other members or non-authorised parties.

2. Cookies

We use cookies to store relevant data to help create a more personalised experience of the Service. Cookies may have unique identifiers, and reside, among other places, on your computer or mobile device. Cookies may transmit information about you and your use of the Service, such as IP address. Cookies may be persistent or stored only during an individual session.


The purposes for which we use Cookies in the Service include:


Intended to make the Service work in the way you expect. For example, we use a Cookie that tells us whether you have already signed up for an account.

Authentication, Security, and Compliance

Intended to prevent fraud, protect your data from unauthorized parties, and comply with legal requirements. For example, we use Cookies to determine if you are logged in.


Intended to remember information about how you prefer the Service to behave and look. For example, we use a Cookie that tells us whether you have declined to allow us to send push notifications to your phone.


Intended to allow or prevent notices of information or options that we think could improve your use of the Service. For example, we use a Cookie that stops us from showing you the signup notification if you have already seen it.


Intended to make advertising more relevant to users and more valuable to advertisers. For example, we may use Cookies to serve you interest-based ads, such as ads that are displayed to you based on your visits to other websites, or to tell us if you have recently clicked on an ad.


Intended to help us understand how visitors use the Service. For example, we use a Cookie that tells us how our search suggestions correlate to your interactions with the search page.


You can set some Cookie preferences through your device or browser settings, but doing so may affect the functionality of the Service. The method for disabling Cookies may vary by device and browser, but can usually be found in your device or browser preferences or security settings. 

3. Third Parties

We do not disclose any personal data such as email, gender or name to any third parties whatsoever except to improve our Service or where there is a legal obligation to do so:

a. Clarifai: Your profile photo and or vlog is sent to (visual recognition technology) for the purposes of ranking all non-human images, levels of nudity and images or vlogs containing children. Your profile photo and or vlog may be used by Clarifai to improve Clarifai’s machine learning technology. For further information on how your image or vlog may be used by Clarifai, please see their Privacy Policy.

b.  Legal: We may disclose the information you provide to a legal or law enforcement entity, if we have a good faith belief that such a disclosure is reasonably necessary to comply with legal procedure.

4. Controlling Your Personal Data

a. Personal Profile:  Registered users can choose whether or not to display their Profile Photo on the Homepage by going to Settings on their Profile page. Email addresses are never revealed to other Users on the website and they are used only for the purposes of sending and receiving messages from the website. User information contained in a Users profile such as hobbies, photos, vlog, About Me, location, suburb, looking for can be controlled/edited by the User. 

b. Notifications:  All notifications can be seen on the website, but a User may choose to control notifications sent by email by going to Settings on their Profile page. Notifications such as Profile View, Email, Push Notifications, Smiles, Messages and 5050 Coffee, can be controlled by the User by going to Settings on the Profile page and saving Notification changes.

c. Photos:  A User may upload 3 extra photos to their profile and also choose to use one of these as their profile photo. A User may also choose to remove all of their photos.

d. Vlog:  A User may choose or choose not to upload a vlog which is then accessible by other Users registered on the 5050dating website. When a vlog is present, the 5050 V badge will display on a Users profile photo. 

e. Control of Your Password: You are responsible for all actions taken with your 5050 membership, email address and password. Therefore we do not recommend that you disclose your 5050 password to any third parties. If you choose to share your email address and password or your information with third parties, you are responsible for all actions taken with this information and therefore you should review that third party's privacy policy.  

5. Data Retention and Account Information

A Users information is stored only for the duration of their account. A User may choose to cancel their account and remove all their information from the 5050dating website, this would also remove any information stored on the database. Or, a User can choose to stop payments on the website for an indefinite period but remain on the 5050dating website by going to their profile page and choosing Payment > Cancel Payment. Registered Users can cancel their account at any time. 

6.  Individuals Under 18 Years of Age

The Service is intended for individuals 18 years and over. We do not knowingly permit individuals under 18 years to register on the 5050dating website. If you become aware that individuals under 18 years of age have registered on the 5050dating website, please contact us via our contact form.

7.  Security

a. Secure Socket Layer:  The 5050dating website uses Strong SHA-2 & 2048-bit encryption and displays the green lock in the browser address bar which indicates that the website is protected by a trusted SSL Certificate.  The SSL Certificate displayed in the browser address bar validates the 5050dating website's identity, and encrypts send to or received from the 5050dating website. This keeps cybercrooks from spying on any exchange between the 5050dating website and its Users. 

b. Payment Processing:  Some parts of the 5050 website are only accessible to members who have a paid membership. Memberships can be made by using your credit card. Your credit card information is encrypted using SSL we do not store credit card details. If you choose to make recurring credit card payments, your credit card details are stored securely by Stripe the internet payment processor used by 5050dating. For information about Stripe please see

8. Contact

You may contact us concerning our Privacy Policy by using our online Contact Form.

9. Modifications to this Privacy Policy

We may revise this Privacy Policy from time to time. The most current version of the Privacy Policy will govern our collection, use, and disclosure of information about you and will be located here on this page.